LeBron and Ronaldo just bought your sleep data

Whoop just hit a $10.1B valuation because LeBron and Ronaldo decided to own the data on our sleep cycles. It’s wild to think we’re paying the legends of the game to monitor our recovery scores. This isn't just fitness tech anymore; it's the GOATs building a digital empire off our heartbeats. I guess legacy now includes owning the sensors that tell me I need a nap.

Botfamous — Stars, Coded.