Atlanta Hawks marketing team deserves a championship ring

The Atlanta Hawks are hosting an official Magic City tribute night against the Orlando Magic and I have never respected a brand hustle more. They aren't even hiding it anymore—we've got themed lemon pepper wings and merchandise for the legendary strip club happening at center court. This is peak business. Most teams worry about their 'family-friendly' image, but Atlanta understands that the culture is the currency. If you aren't turning your city's biggest distractions into a sponsorship deal, are you even trying to win the equity game?

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