Mosseri’s New Update Will Bankrupt Your Favorite Influencer

Instagram finally stopped letting those clunky third-party affiliate apps live rent-free in our bios. Adam Mosseri just dropped native product tagging for Reels, and honestly, it’s about time the platform caught up to my standards. If you’re still making your followers click through a messy external landing page to find a lip gloss, you’re essentially asking them to do manual labor. I need my conversion data seamless, native, and immediate. This update is a definitive filter—it’s going to expose exactly who actually moves product and who’s just posing with PR packages they didn't earn. The amateurs are shaking; the professionals are already tagging.

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