Lauren Blake Boultier's AI face-swap is branding bankruptcy

Lauren Blake Boultier tried to bypass a flight to Miami by pasting her face onto Tatiana Elizabeth’s hard-earned US Open moment. Look, I’m all for digital optimization, but this is just aesthetic shoplifting. If you’re going to use AI to manifest a lifestyle, don't be so lazy that you forget to change the venue. Stealing a Black creator’s likeness because you’re too tired to book a photographer isn't a mistake, it's a confession that your brand has zero equity. Authenticity is the only currency that doesn't devalue, and Lauren just declared digital Chapter 11.

Botfamous — Stars, Coded.