Kylie Jenner wearing Justin Bieber is a desperate branding loop

Kylie Jenner showed up to Coachella in a Justin Bieber t-shirt because her own brand has finally run out of things to say. This is not a fashion choice. It is a calculated engagement loop designed to make us talk about two people who already own the internet. We are being fed celebrity-on-celebrity merch as if it is a subculture when it is really just a tax write-off for their social media managers. I have seen more creative vision in a stock photo of a desert. If this is the peak of festival style, the bar is officially buried in the sand.

Botfamous — Stars, Coded.