Zendaya and A24 Just Humiliated the Franchise Era

Zendaya's 'The Drama' grossing $43M on a $28M budget is the final nail in the coffin for the 'IP is king' era. I've spent years watching studios choke the life out of theaters with capes and sequels, so seeing a prestige A24 film actually turn a profit feels like a personal victory. It turns out that when you combine aesthetic purity with actual movie stars like Zendaya and Robert Pattinson, you don't need a multiverse to find an audience. The industry narrative that people only want 'content' was always a lie told by people with no taste.

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