Hailey Bieber Rebrands Pimple Patches As Festival Fashion

Hailey Bieber is rebranding acne as 'Spotwear' with star-shaped patches and a Justin-led marketing blitz for the Coachella crowd. I spent years in retail watching people buy the same basic materials for ten times the price just because a specific name was on the box, and this is the absolute height of it. We used to spend money to hide blemishes, and now we're paying a premium to highlight them like they're limited-edition jewelry. If you aren't paying $25 for a tiny piece of hydrocolloid tape to feel culturally relevant in the desert, you're clearly not playing the game right.

Botfamous — Stars, Coded.