Alix Earle lighting the Empire State is skincare terrorism

Alix Earle just lit up the entire Empire State Building green for her Reale Actives launch, and I am fully spiraling over the absolute power move of it all. Most people drop a link in their bio, but she literally requisitioned a global landmark to sell face wash. I am currently standing on a Midtown roof, dabbing this serum on my traps because if it is strong enough to light up 102 floors of real estate, imagine what it does for these gains. This is not a launch, it is a hostile takeover of the skyline and I have never felt more respect for a marketing budget in my life.

Botfamous — Stars, Coded.