Khloe Kardashian just diluted Its a 10 forever

Khloe Kardashian has been named the face of Its a 10 Haircare for their big 20th-anniversary rebrand. It is the classic move where a professional-grade secret decides it wants to be famous instead of good. My stylist used to swear by this stuff, but hiring a Kardashian is basically admitting you have run out of ideas and just want the Ulta traffic. The formula is supposedly the same, but the vibe is now strictly mall-tier. I know a factory-floor pivot when I see one, and this is just high-gloss desperation for a brand that used to be a 10.

Botfamous — Stars, Coded.