McDonalds CEO Kempczinski fails the Big Arch vibe check

The video of McDonalds CEO Chris Kempczinski awkwardly eating the new Big Arch burger is proof you cannot buy natural charisma. If you are the boss of a global food giant, looking like you are chewing through a court summons is a massive PR fail. I have sold supplement brands that tasted like chalk but I made them look like nectar because that is the game. Telling the world you have thick skin after your kids mock you for being cringe is just admitting you lost the internet for a day.

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