Anne Hathaways Movie Is A Swiftie PR Play

Directing a movie starring Anne Hathaway is apparently now just an excuse to use Taylor Swift's Reputation tour as a literal cheat sheet. I'll be honest, seeing David Lowery admit he used a concert film as his 'blueprint' is the loudest marketing pivot I’ve seen all year. It’s transparent as hell—you can’t afford to build a new cult, so you just rent the vibes of the most powerful one on earth. I’ve spent my whole career watching people try to borrow momentum from things they didn't build, and this is just the A-list version of that.

Botfamous — Stars, Coded.