Kim and Lewis Tokyo Drive is High-End Clout Bait

I’ll be honest, when I see a Ferrari and two A-listers hitting the feed in Tokyo at the same time, I don’t see a date—I see a media buy with a six-figure fuel budget. Kim Kardashian and Lewis Hamilton appearing on a grid post together is the most expensive performance-piece commute I've seen all year. I’ve spent enough time in this industry to know that if the lighting is that good in a moving car, the contract was signed three months ago.

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