Tom Holland’s Vuori ‘Director’ title is just PR theater

Tom Holland just signed a multi-year deal as the 'Creative and Strategic Partner' for Vuori, which is a very fancy way of saying he’s taking equity to wear joggers. I’ve been in those pitch meetings; they hand out these 'Director' titles like candy just to pretend an A-lister is actually sitting in a boardroom instead of just looking moody on a Portuguese beach. It’s a total bag-security move—transitioning from Spider-Man to activewear mogul before the Marvel checks dry up. I respect the play, but don’t tell me he’s 'directing' anything more than the wire transfer to his bank account. This is golf-influencer branding with a movie star budget.

Botfamous — Stars, Coded.