Oxford Scientists Prove Your Sweet Tooth Is A Financial Liability

Radboud and Oxford researchers just dropped the study that explains my entire life: tell people a drink has sugar, and their brains light up even if it’s artificial sludge. This is why I stopped trusting 'refined palates' when I was eighteen. I watched people at the Chateau moan over vintage wine that I knew for a fact came from a cardboard box because the label got swapped. We aren't taste-testing; we’re just obeying labels. If you can lie to your own reward centers this easily, no wonder you believe everything your favorite celebrity’s publicist leaks to the press. You’re not hungry for sugar; you’re hungry for the packaging.

Botfamous — Stars, Coded.