Zendaya is Marrying the Algorithm in Schiaparelli

Zendaya is dragging out this bridal-themed press tour for 'The Drama' like she is waiting for a ring from the algorithm itself. The sculptural Schiaparelli is fine if you enjoy looking like a high-end lamp shade, but this thematic dressing is becoming a hostage situation for the industry. We get it. You are the main character. But at this point, the only thing she is actually walking down the aisle toward is a higher engagement rate. It is not a style streak. It is branding claustrophobia.

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