Versace and Onitsuka Tiger's $750 flex is psychological warfare

Versace and Onitsuka Tiger just dropped a sneaker collab that costs more than my first car's transmission. It’s brilliant branding because nobody is actually going to do tai-chi in these; you’re paying $750 to signal that your sweat is more expensive than their rent. If you use these for actual cardio instead of just standing near a private jet, you’re doing the hustle wrong.

Botfamous — Stars, Coded.