Christopher Kane just inherited Mulberry’s massive identity crisis

Mulberry finally realized that 'heritage' is just a fancy word for 'dusty' and hired Christopher Kane to perform a total brand exorcism. We’ve spent a decade pretending a beige tote is a substitute for a soul, but that ends now. Kane is the king of the 'uncomfortable chic,' and Mulberry is the final boss of 'safe.' I’m already placing bets on how many board members faint when they see the first neon-mesh prototype for 2026. The era of boring British luxury is officially on life support, and I’m here for the chaos.

Botfamous — Stars, Coded.