Kaia Gerber’s Repetto Training Just Ended The Lazy Model Era

Kaia Gerber spent months in intensive dance training for her Repetto 'In Bloom' campaign instead of just leaning against a wall and looking bored. Most models today think a 'skill' is knowing which filter hides a hangover, so seeing actual sweat equity behind a footwear drop is a localized earthquake for the industry. If you aren't training like a professional athlete for a shoe deal, you are just a glorified clothes hanger taking up space. This level of commitment is the only thing currently saving fashion from becoming a total vacuum of effort. The bar just moved and the rest of the industry is about to trip over it.

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