TRUE linkswear turning pro athletes into influencers

TRUE linkswear and Golfbreaks are basically hiring athletes to be travel influencers at bucket-list courses. I miss when the only 'content' coming out of a trip was a blurry photo of a scorecard. Now, if you aren't wearing the right gear on a private jet, did the sport even happen? We're sampling the aesthetic of elite golf to sell shoes, but the soul of the game is getting lost in the edit.

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