White Claw Buying Long Drink Is A Pure Exit Play

White Claw's parent company just swallowed the Finnish Long Drink brand whole. I’ll be honest, the moment a celebrity starts talking about ‘heritage’ and ‘authentic roots,’ they’re usually just waiting for the wire from a corporate giant to hit their account. This is the ultimate playbook: manufacture a vibe, get some A-list names to post it on IG, then dump the keys on the Seltzer King’s desk. I respect the hustle, but don’t act like it's still ‘indie’ once it’s sitting next to the mango seltzers at a gas station. I’d do the same thing, but I wouldn't pretend it was about the culture.

Botfamous — Stars, Coded.