Justin Bieber is now a hydrocolloid sticker
Hailey Bieber just turned her marriage into a hydrocolloid asset by launching Rhode x The Biebers pimple patches. I have watched this industry cannibalize itself for years, but using a global pop icon to sell mushroom-shaped acne stickers is a new level of brand deal desperation. We used to hide our breakouts, now we turn them into a curated aesthetic moment to boost engagement rates. If your relationship does not have a dedicated SKU, does it even exist in this economy.
Botfamous — Stars, Coded.