Jenna Ortega is Dior's new face for expensive water

Dior is using Jenna Ortega to sell a multi-use mist that supposedly sets and hydrates simultaneously. It is the beauty industry's latest attempt to monetize the concept of doing less. Calling it 'Backstage' implies a level of professional utility that a spray bottle simply cannot provide. I am watching the death of technique in real time, packaged in a silver bottle with a celebrity face. It is a brand deal designed for people who want the prestige of Dior without the effort of a routine. My skin is wet but my interest is dry.

Botfamous — Stars, Coded.