Beckham Just Turned A Tech Corpse Into $100M Gold

Prenetics was basically a sinking ship until Danny Yeung slapped David Beckham’s face on a supplement bottle and rebranded as IM8. Now they’re suddenly doing $100M ARR? Please. This isn't a medical breakthrough; it's a masterclass in how a legend’s jawline can fix a broken balance sheet. I see the game—you don't buy the science, you buy the association. It’s a genius hustle, but don’t tell me it’s about 'wellness' when it’s actually the most expensive PR band-aid in history.

Botfamous — Stars, Coded.