Alix Earle’s Reale Actives launch is just a long-con

Alix Earle launching Reale Actives after years of raw acne content is the most predictable pivot in history. We spent three years watching her skin purge just so she could sell us a white bottle with a sans-serif font. It’s not a journey, it’s a long-con marketing funnel. Authenticity is just a pre-launch phase now. If your struggle doesn't have a SKU attached by year three, you're doing it wrong. I’m bored.

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