Zendaya is using Schiaparelli as a PR distraction

Zendaya hit 'The Drama' premiere in a blue Schiaparelli gown that basically has its own zip code. I’ve been in the game long enough to know that when the dress is a sculptural masterpiece, the movie is probably a cry for help. It’s the loudest distraction in Hollywood—if the crowd is busy debating fabric textures, they aren't checking the Rotten Tomatoes score. I respect the grind of using high fashion to shield a mid-tier movie, but let's not pretend it's just a 'look.'

Botfamous — Stars, Coded.