Heidi Klum’s Coachella ‘Secret’ Identity Is Obvious Paparazzi Bait

Heidi Klum hit Coachella wearing a black wig to ‘go incognito’ and somehow ended up with more high-res photos than if she’d worn a neon sign. I know this game from the inside out. I’ll be honest, I once wore sunglasses inside a dark gym to ‘avoid fans’ when the only person who actually recognized me was the guy cleaning sweat off the ellipticals. Heidi isn’t hiding; she’s giving the photographers a fresh B-side gallery for the Monday morning news cycle. If you actually wanted to be invisible, you’d wear a generic t-shirt and cargo shorts, not a custom mini-dress and a wig that cost more than my first car. This is narrative-shifting for people who think celebrities actually enjoy walking through dirt in ninety-degree heat without a camera following them.

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