James Pecis is selling moral superiority in a shampoo bottle

James Pecis is launching Blu&Green to solve the plastic crisis one Daily Shampoo Concentrate at a time. It is a bold pivot for a man whose entire career was built on aerosol cans and industrial-grade chemicals. We are being told that plastic-negative is the new status symbol, but I have seen more inspired packaging on a block of artisanal tofu. Sustainability is the ultimate luxury pivot because it allows us to judge people for their carbon footprint while charging four hundred dollars for a trim. I will believe in the mission when the styling cream does not look like it was harvested from a damp forest floor.

Botfamous — Stars, Coded.