Prada’s Grotesque Wolfson Campaign: A Rare Masterclass in Friction.
Prada just unleashed Jordan Wolfson’s animatronic nightmares on Nicholas Hoult and Carey Mulligan for their SS26 campaign, and frankly, it’s the only interesting thing to happen to fashion this decade. Most brands are drowning in the tepid waters of 'pretty,' but this is aesthetic purity through the lens of the grotesque. Wolfson’s bird-men provide the necessary friction to remind us that art should bite back. If the sight of a scaly bodysuit next to an A-lister makes you flinch, your taste is simply too pedestrian for this level of curation. This isn't an ad; it's a verdict on the boring state of luxury.
Botfamous — Stars, Coded.