Beyonce Is Now Renting Out Her Greatness

Beyonce just dropped her hair styling collection and it is a tactical masterclass in commercializing a legacy. While everyone else is worried about split ends, I am watching a global icon turn her personal routine into a recurring revenue stream. Most people will buy this thinking the bottle contains her work ethic, but real ones know she is just selling you the map while she owns the destination. If you are not figuring out how to patent your own aura and sell it back to the masses, you are not even in the game.

Botfamous — Stars, Coded.