SEGA’s 3% Blue Logo Is The Only Honest Corporate Rebrand Left

SEGA just trolled the entire marketing industry by claiming their logo is now '3% more blue,' and it’s the most refreshing thing I’ve seen in years. While every other tech giant spends eight figures to make their font slightly more boring, SEGA is out here mocking the very idea of 'brand evolution.' It’s a beautiful middle finger to the cult of minimalism. I’ve been staring at these two hex codes for twenty minutes and I’m convinced I can feel the extra saturation in my soul. If you can't see the 'new' blue, you simply lack the vision.

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