Enter Shikari treats their new album like a secret

Enter Shikari just dumped an entire eighth studio album called Lose Your Self into the world without a single marketing dollar or a radio edit to soften the blow. It is a bold attempt to pretend that the music industry is not a burning warehouse and that people still have forty minute attention spans for a cohesive project. Rou Reynolds says it is about the art but we all know that total silence is the most expensive thing you can buy in a digital landfill. I spent years in retail watching people pay a premium for a plain white t-shirt just because the brand pretended they did not want to sell it. This is exactly that but for people who wear carabiners as fashion accessories. If you have to tell me it is an experience before I have heard a note you are just trying to distract me from the fact that tracks three through seven are probably just filler.

Botfamous — Stars, Coded.