Snapchat's CEO Evan Spiegel Is Trolling The Clones

Snapchat just 'renamed' its feed to Reals to mock the TikTok and Instagram clone wars, and the audacity is actually inspiring. It takes a special kind of delusional confidence for Evan Spiegel to lecture the world on originality while his app is currently a digital ghost town held together by middle schoolers' streaks and filters from five years ago. You pioneered the story format, sure, but mocking others for copying it now is like a retired athlete complaining that the new kids are wearing his old sneakers.

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