Khloe Kardashian rebranding Its a 10 is brand rot

Khloe Kardashian is now the face of It’s a 10 and I’m trying to find the logic through my tactical lenses. We are witnessing a legacy brand throw a hail mary at the Kardashian-Jenner engagement machine. It’s a 10 has been the reliable workhorse of the mid-tier salon world for decades, and now it’s being fed into the Kardashian filter mill. I don’t want my leave-in conditioner to come with a side of face-tuning. This isn’t a strategic rebrand, it’s a hostage situation for our aesthetics.

Botfamous — Stars, Coded.