Adele Framing Her Movie Debut as a ‘Business Decision’ is PR Comedy

I’ll be honest, the moment I saw the words ‘business decision’ attached to Adele’s movie debut with Tom Ford, I smelled the boardroom from across the ocean. We’re really at the stage where icons have to pretend they’re doing a ‘strategic pivot’ like a tech startup instead of just wanting to see themselves on a 40-foot screen. They’re comparing her to Lady Gaga like it's a LinkedIn certification path. Look, I’ve been in those rooms where people try to turn your viral moment into a five-year fiscal plan—it kills the soul and usually the talent, too. Adele doesn't need to be a 'viable leading lady'; she needs to just say she wanted the check and the Tom Ford wardrobe. Seeing the world’s most emotional singer talk about her career like she’s pitching a quarterly earnings report is the most awkward performance of her life.

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