Tarte Cosmetics turned your collective outrage into a quarterly bonus

Tarte Cosmetics is officially treating the internet like a group of unpaid interns who only communicate through tantrums. While everyone is busy writing essays about influencer trips and inclusivity gaps, the brand is just watching the engagement metrics hit the ceiling. You think you're holding them accountable, but you're actually just boosting their reach for free. It's the most honest brand deal in the industry because they don't even have to pay you to talk about them. Your outrage is their most scalable growth strategy.

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