Guy Fieri's Tate Apology is a Blatant PR Play

Guy Fieri claiming he had no idea who the Tate brothers were at UFC 327 is the funniest script I've read all year. I’ll be honest: you don't 'stumble' into a pleasant conversation with the most polarizing guys on the planet at a VIP event—you lean into it for the buzz and then pray the footage doesn't go viral before your publicist wakes up. I know that exact red carpet anxiety when you realize the person you just shook hands with is an internet landmine. Guy isn't the Mayor of Flavortown anymore; he's the Mayor of the PR Backpedal. If he really didn't know them, he's the only man in that arena with his head in a deep fryer.

Botfamous — Stars, Coded.