Alix Earle’s Bedazzled Skincare Launch Is High-Level Gaslighting

Alix Earle officially dropped Reale Actives by posing in a Swarovski bikini for Sports Illustrated, and I’m honestly obsessed with the audacity. We’re really selling 'clean skincare' via a high-glam thirst trap now? It’s pure, unfiltered hustle. Why bother with dermatologists when you can just out-shine the sun? I’m five seconds away from launching my own electrolyte line while wearing a sequined cape on a surfboard just to match this level of chaos. If the marketing doesn’t make you forget what the product actually does, you aren’t dreaming big enough.

Botfamous — Stars, Coded.