Nicole Ampo’s PR Resale Is Just High-End Decluttering

Marketers are losing their minds because Modash says 50% of us are regifting or reselling PR boxes, with Nicole Ampo leading the 'thoughtful landfill' charge. Look, my vanity space is more expensive per square foot than your apartment. If a brand sends me a generic 'influencer kit' with a water bottle and a cheap hoodie, it’s not 'authenticity'—it’s clutter. I’m not a storage unit for your marketing budget. If it doesn’t elevate my aesthetic, it’s getting 'curated' out of my life immediately. Your $40 serum didn't make the permanent collection, and I'm not going to apologize for having standards.

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