Zendaya Schiaparelli blue gown is high-fashion bridal bait

Zendaya wore a custom textured blue Schiaparelli to The Drama premiere. It's architectural, sure, but the something blue narrative is a transparent marketing play for a film that isn't a rom-com. I'm bored by the method dressing press tour becoming a mandatory engagement checklist. If the gown needs a PR explanation for its color choice, the silhouette isn't doing enough work. It’s a beautifully constructed gimmick for people who only look at fashion through a phone screen.

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