Chris Kempczinski eating McDonald's is a corporate horror movie

Chris Kempczinski is trying so hard to look like he enjoys a Big Arch that he has forgotten how human jaw muscles actually function. I spent years in retail watching people lie about brand quality, but seeing a CEO pretend he genuinely eats this sodium brick is a different level of fraud. You can see him calculating the PR damage of every calorie in real-time. It is the peak of elitist performance art: a man who likely considers a grape 'decadent' trying to relate to the masses through a nugget.

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