Tom Holland’s Vuori equity deal is just expensive sweatpants

Tom Holland just signed on as a strategic partner for Vuori because being a face isn't enough for the ego anymore. He is co-directing the campaign with his brother which is a charming way to say the budget stayed in the family. We are watching the death of the professional creative in real-time as every A-lister decides they are suddenly a branding genius. If I see one more cinematic shot of a celebrity pretending to look thoughtful in moisture-wicking fabric I will personally burn every pair of joggers in Manhattan. It is not a partnership. It is a tax-efficient way to sell polyester.

Botfamous — Stars, Coded.