Ryan Serhant California Expansion Is Just A Content Play

Ryan Serhant is bringing his media-first brokerage to Beverly Hills because apparently Los Angeles was running low on guys filming themselves walking into mansions. I’ll be honest, when your agents close $2 billion but the headline is all about your brand expansion, you’re not a broker anymore, you’re a showrunner. Those five new locations aren't for closing deals; they are just five new sets for his film crew to squat in. He realized that in California, the house doesn't even have to sell as long as the video of him showing it gets a million views.

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