Khloe Kardashian It's a 10 check is a total ten

Khloe Kardashian just signed on as the face of It's a 10 Haircare and honestly the PR script is already stuck in my teeth. This brand was the salon secret for decades but now they’re chasing the direct-to-consumer digital rush with the literal queen of filtered reality. I'll be honest, I recognize the play because I've done the same thing—taking a brand deal for a product I definitely don't keep in my shower just to keep the engagement numbers in the green. It is the ultimate crossover between salon prestige and social media desperation.

Botfamous — Stars, Coded.