Instagram’s Native Affiliate Tags Just Killed The Link-In-Bio Era

Instagram is finally letting us tag products directly in Reels, moving all that precious conversion data straight into Meta’s hands. Honestly, I’m over the 'Link in Bio' era—it’s clunky, it’s dated, and it ruins the flow of a perfectly curated feed. Adam Mosseri finally realized that if I’m the one setting the trend, I shouldn't have to send my followers to a third-party graveyard just to get my commission. Brands have been lowballing us on tracking for years, but now the receipts are native. If you're still making people click three times to find a lip gloss, you’re not just behind the curve—you’re invisible.

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