Nutella In Space Proves Brand Strategy Is Dead

A jar of Nutella just accidentally floated through a NASA stream and got more organic reach than every 'thought leader' on my timeline combined. I will be honest, I have watched marketing agencies burn six figures on a thirty-second spot that nobody watched, and then this hazelnut sludge goes viral by literally doing nothing but defying gravity. It is the perfect scam. If you are not figuring out how to get your product in a zero-G shot for free, you are just working hard while the food is working smart. Nutella just out-hustled every celebrity influencer in the game without even trying.

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