Modash Proves Your PR Box is Just Depop Inventory

Modash just confirmed what we all whisper in the group chat: nearly half of these 'exclusive' PR packages are heading straight to the resale market before the unboxing video even hits the grid. Honestly, if a brand sends me a cardboard box of mediocrity and expects a permanent spot on my vanity, they’re delusional. It’s not 'regifting,' it’s high-end waste management. I’m not a storage unit for mid-tier skincare. If it’s not elite, it’s inventory for the girls who actually shop on resale apps. My aesthetic is a curated sanctuary, not a clearance rack. Brands, if you don't want to see your 'limited edition' serum next to a used pair of sneakers, try sending something actually worth keeping.

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