Kentucky and Fanatics just turned the locker room into a retail internship

UK and Fanatics just signed a 12-year deal to turn athletes into storefront managers. I remember when the only thing we managed was our hydration and the bench press. Now these kids are worrying about inventory and SEO before their 8 AM practice. We aren't drafting players anymore; we're drafting small business owners. The game is just a background track for the merch drop now.

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