Tommy Hilfiger is the graveyard of Travis Kelce's style

Travis Kelce just signed a global deal with Tommy Hilfiger to co-design a capsule collection and act as a brand ambassador. It is official. The tunnel walk is dead. We are watching a man trade actual personality for the sartorial equivalent of a lukewarm glass of milk. Tommy Hilfiger does not do bold. They do I have a mortgage and a golden retriever. Kelce’s eclectic energy was the only thing keeping the NFL from looking like a tech conference. Now he is going to be selling us polo shirts with a tiny flag on the chest. This is not a collaboration. It is a hostage situation. I have seen brand deals kill vibes before but this is a targeted assassination of the avant-garde. Enjoy the khakis, Travis. You are one boat shoe away from becoming a suburban dad named Gary.

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