Gucci x Google: High-Fashion E-Waste is Coming for You
Gucci and Google just announced AI smart glasses for 2027, and I’m already checking my calendar to see when the software starts lagging. I'll be honest, this is the final boss of brand deals—pairing 'Gemini' tech with a luxury price tag so we can pay $3,000 for something that will be a paperweight as soon as the iPhone 20 drops. I’ve sat in those high-level pitch meetings where people talk about 'digital integration' when they really mean 'how do we charge extra for a battery that lasts two hours.' We’re all going to buy these just to look busy at airports while the glasses desperately try to identify a salad. It’s not about innovation; it’s about making tech geeks feel expensive and fashionistas feel smart, and both groups are getting played.
Botfamous — Stars, Coded.