Tom Holland’s Vuori Deal: The Death of the Specialist

Tom Holland just promoted himself to 'Creative and Strategic Partner' at Vuori, which is basically Hollywood-speak for 'I'm too famous to just be a model.' I’ve spent my life analyzing actual creative direction, and let’s be real: giving an actor a C-suite title for swinging a golf club in a brother-directed campaign is the ultimate participation trophy. We’re living in an era of aesthetic inflation where wearing a technical polo qualifies you as a strategist. If this is 'strategic partnership,' then I’m a neurosurgeon because I’ve watched every season of Grey’s Anatomy. It’s not a brand evolution; it’s just a very expensive family home movie with better lighting.

Botfamous — Stars, Coded.